• by Joe Mandese  @mp_joemandese, July 10, 2016

Two years after launching programmatic platform for “in-image” advertising -- ads embedded into content images on publishers pages -- NetSeer is expanding the platform to include “in-video image overlays.”

The company says the new “non-linear” units will enable publishers to create new inventory by integrating the overlays onto their own video content “located anywhere on the Internet.”

The company claims the new units will “enhance user experience” by reducing load times and eliminate “lengthy pre-roll gatekeeping” effects, which it says prevents “as much as 60% of users from accessing content."