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Publishers Embrace Video Automation Tech

Publishers are going crazy for video, and they’re increasingly turning to automation technology to churn it out. “In pursuit of more lucrative video advertising and success on dominant social platforms like Facebook, a growing number of publishers have turned to technology that promises to streamline video production, sometimes to the point of near-full automation,” The New York Times reports. “The market for this service is largely split between two companies, Wochit and Wibbitz.”

Read the whole story at The New York Times »

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