Hearst Magazines Digital Media Taps Kleinman As VP, Brand Solution
- by Sara Guaglione , July 12, 2016
Hearst Magazines Digital Media (HMDM) has appointed Jason Kleinman vice president of brand solutions.
In this newly created role, Kleinman will implement global digital
advertising strategy across Hearst Magazines in the U.S. and international markets,” translating industry solutions into innovative, scalable, effective ad offerings,” according to a
statement.
Hearst appears to be committed to building its branded-content offering. Kleinman will report to Troy Young, president of Hearst Magazines Digital Media, who stated that Kleinman will play a significant role extending Hearst’s platform to its global network.
Young added that Kleinman will serve as “a critical bridge” between the
product, sales, audience and edit teams, overseeing HMDM’s suite of ad products, including display ad products, branded content creation and data and research.
Kleinman was
formerly senior vice president of Guardian Labs and brand partnerships at Guardian News & Media.
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Before the Guardian U.S., Kleinman was director of product marketing at
TheNew York Times and has held roles in digital brand strategy, business development, and production at Columbia University DKV, Siegel + Gale and Thirteen/WNET.
Last month, HMDM also added the position of director of video sales and marketing to its executive team, with Mark Marvel the first to take on the role, in an effort to drive sales of
HMDM’s video offerings. Marvel previously led video sales strategy at Time Inc.
Just a few weeks ago, HMDM named site director of Cosmopolitan.com, Amy Odell, the director of editorial strategy for sister site Redbookmag.com as well.
