Commentary

Big Money In The Internet Of Things: A Mid-Year Report

While the numbers and percentages involving the Internet of Things are large, they are nothing compared to the dollars involved.

Earlier this week, we provided a tally of the first six months of this year, both by the numbers and also by the percentages.

Now that the first half of the year is over, I have also tabulated the stats and forecasts regarding the money involved. Here’s a look at the research around the IoT money, with the source at the end of each.

  • $348 million – Security spending on the Internet of Things this year (Gartner)
  • $547 million – Security spending on the Internet of Things in 2018 (Gartner)
  • $600 million – Revenue from in-vehicle infotainment systems within four years (Juniper Research)
  • $52 billion – Market size of smart cities last year (MarketsandMarkets)
  • $55 billion – Smartphone sales revenue this year (Consumer Technology Association)
  • $287 billion – Total retail revenue this year (Consumer Technology Association)
  • $1.2 billion – Revenue from sales of smart home products this year (Consumer Technology Association)
  • $2 billion – Amount to be spent on virtual and augmented reality headsets this year (CCS Insight)
  • $2 billion – Amount to be spent on wearable cameras this year (CCS Insight)
  • $2 billion – To be spent on wearable cameras in 2020 (CCS Insight)
  • $4 billion – Revenue from sales of smartwatches this year (Consumer Technology Association)
  • $4 billion – Amount to be spent on fitness, activity and sports trackers this year (CCS Insight)
  • $6 billion – Amount to be spent on smartwatches and smartphone companions this year (CCS Insight)
  • $6 billion – Fitness, activity and sports trackers to be sold in 2020 (CCS Insight)
  • $11 billion – Smartwatches and smartwatch companions to be sold in 2020 (CCS Insight)
  • $14 billion – Value of wearables sold this year (CCS Insight)
  • $15 billion – Amount to be spent on virtual and augmented reality headsets in 2020 (CCS Insight)
  • $34 billion – Value of wearables sold in 2020 (CCS Insight)
  • $148 billion – Market size of smart cities by 2020 (MarketsandMarkets)
  • $232 billion – Investments by U.S Organizations in hardware, software, services and connectivity this year (IDC)
  • $357 billion – Internet of Things revenue in three years (IDC)
Even if off by several percentages, there is big money in the Internet of Things.

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Samsung, UnderArmour, Microsoft and Philips Lighting presenting at the MediaPost IoT Marketing Forum Aug. 3 in New York. Check out the agenda here.

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