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Get Read By Showing 'What's In It For Me'

Research into the “most read emails in the world” shows it’s those that come from a name you trust and that show how to do your job better, as well as niche market updates, information about events in your industry, and those written in a personal tone. Make the email’s benefit obvious from the subject line, which needs to focus on WIIFM or ‘what’s in it for me’. 

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