- Moz, Friday, July 15, 2016 11:05 AM
Rand Fishkin runs through some tips on what marketers should you keep in mind when choosing a new domain name. He covers eight criteria for picking a name that will work well for the company and
clients. The company may want to launch a new brand, have an existing brand that's coming online, or starting an entirely new company. Any of these will require a new Web site. He writes in
a post to make it brandable, easy to pronounce, short and sweet, try to use a .com, and avoid names that infringe on or sound like an existing company. Fishkin explains.Read the whole story at Moz »
