iCrossing has appointed Kayvan Salmanpour as its first chief content officer as the integrated marketing agency owned by Hearst seeks to strengthen its ‘brand as publisher’ marketing strategy.
Based in New York, Salmanpour reports to Nick Brien, iCrossing’s CEO and Troy Young, president of Hearst Magazines Digital Media.
Salmanpour will focus on integrating editorial strategy and performance-minded distribution with original content production through an omni-channel approach. He will tap into the "combined strengths of the integrated agency, Hearst Magazines Digital Media and other partners," the agency said.
He joins iCrossing from Novel, an agency originally formed as an outgrowth of The New Republic. Earlier in his career, he was one of the first employees at NewsCred, a content marketing platform for brands, where he built the company’s sales, content and business development teams.
“Marketers today must embrace digital marketing to strengthen both their brand vitality with customers and drive sales,” stated Brien. “As an integrated marketing agency that is part of Hearst, we have unique access to world-class content creators and editorial insights, which are tremendous advantages. Adding rich storytelling expertise on top of our own strategic, creative, media and technology capabilities will accelerate how we deliver impactful results for clients.”