In London for ten years, Landor-owned ManvsMachine will open up shop in Los Angeles on July 25. The agency is well known for its work with Apple, Audi, Honda, Microsoft and Nike as well as the many D&AD, Black Pencil and Lions awards it has won over the years. With the new office, the agency plans to expand its footprint in the U.S.
Mike Alderson, founding partner and executive creative director for the global business, has relocated to Los Angeles to join key local hires: Dominique Derrenger, managing director, and Dan Marsh, creative director. In addition, a team of three artists from the London studio has joined the LA team: Antar Walker, creative director; James Owen, technical director; and Matt Whitewood, design director.
“With a foundation of best-in-class talent, the new studio will expand on the successful formula that has been established in the London office,” says Alderson, “bringing together exceptional artists to create groundbreaking work for global brands.” Each studio will remain a boutique operation, working closely together with a shared DNA.
The expansion of the business allows ManvsMachine to replicate its proven approach to innovation and creativity, drawing on U.S. talent. A newly minted member of the Landor and WPP family, ManvsMachine will be able to more easily collaborate with Landor’s North American offices to bring their clients’ brands to life in motion. “Our successful relationship with ManvsMachine allows us to broaden our creative capabilities with screen-based and multichannel branding,” says Stuart Sproule, Landor’s president of North America. “It’s obvious to us that motion is playing a pivotal role in branding for all industries.”