M&C Saatchi Mobile, hired Sarah Casebolt as business development director, U.S. Casebolt joins the agency from Starcom Mediavest in London where she served as the new business director for EMEA.
While there, she helped grow the agency's business through brand pitches like BMW, General Mills, Mondelez and Lidl. Prior to that, she ran domestic and international business development for Carat in
New York City. "Sarah brings an impressive background in new business development and project management, and a wealth of experience to M&C Saatchi Mobile," said Eric Mugnier, senior vice
president and head of M&C Saatchi Mobile U.S. In addition to Casebolt, Kim Howard joined the agency as business development manager and Jason Sifre as art director. Howard joined the agency
following a 10-year stint at Apple and Sifre joined from Undertone, where he served as senior designer creating work for Ford, CBS, Jack Daniels, Dish, Ritz and L'Oreal.