Around the Net

BuzzFeed Reveals Secret Of Email Is Writing With A Specific Person In Mind

Senior BuzzFeed "Newslettertarian" Dan Oshinsky reveals: "When we started sending newsletters at BuzzFeed, each new product had a specific recipient in mind. Even when we were sending an email to tens or hundreds of thousands of subscribers, we  wrote the newsletter with that single person in mind, because we wanted every email to have the personality of an email you'd get from a friend."

Read the whole story at »

Next story loading loading..