Prohaska Consulting added two industry veterans to its leadership team. The consulting firm, which works with ad-tech and publisher clients, named Laura Gaffney, VP, global publisher & business development, and Michael Stoeckel, VP, global tech strategy & publisher operations.
Gaffney will head Prohaska Consulting’s global publisher development team which is focused on growing sell-side solutions for clients. She’ll also work on business development across Prohaska Consulting’s six client verticals.
Michael Stoeckel will manage the organization’s work with ad tech and marketing tech companies on strategy, positioning, and development. In addition, he’ll direct yield optimization projects and other technology services to help them increase revenue for global publishing clients.
Gaffney previously worked with ad-tech firms including Smaato, Unruly, and NetShelter Technology leading supply, media acquisition, planning, and operations. Stoeckel has been a technology strategist on both the buy side and sell side for companies such as Turner, Fox, JP Morgan Chase, and the New York Times Co.