• by Larissa Faw , August 2, 2016

Code Worldwide is opening up a new location in Malaga, Spain, marking the marketing tech shop's fifth location after London, New York, Sydney and two in the Ukraine. 

This location was selected due to its "emerging culture for technology innovation," says Matt McNeany, CEO, Code. "Southern Spain is an emerging force in tech and our neighbors are Ericsson, Oracle, Google and IBM."  

The agency can also recruit top-level employees in a less competitive region.

“Code is growing, and we needed to extend our development capacity in order to continue to deliver quality solutions at scale to our clients," says McNeany. "We also wanted to be able to access new talent profiles whilst keeping to our near-shore staffing model.  We reviewed offerings from many cities, but in Malaga, we were impressed with the connections to local universities plus the ability to attract talent from right across Europe.” 

Code’s Malaga office will be managed by Pavel Bondarev, head of project management, with a start-up team transferred from the Ukraine's Dnepr office. This team of eight is currently working on behalf of clients including sibling agencies OMD and PHD, Castrol and Jaguar Land Rover.

Local recruitment is already underway with the first Spanish employee hired and due to start work in a few weeks, says the agency. 

Code is owned by Rapp, which is part of Omnicom's DAS Group of Companies. Founded in 2003, the agency specializes in digital strategy and technology consultancy. It also as operates the adZu automated marketing platform.