Around the Net
Amazon Free Delivery Ads Considered Misleading By ASA
- Marketing Week, Wednesday, August 3, 2016 7:31 AM
The Advertising Standards Authority (ASA) has banned two Amazon ads, following an investigation into two issues concerning “misleading” delivery charges. The issue surrounds ads seen on 12 July 2015 and relate to the delivery charges for an electronic product sold by AmazonBasics. Both ads offered ‘free UK delivery’ for orders of more than GBP20.
