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Why Is Junk Email Still A Thing?

"Right out of college, I got a job managing the direct marketing program for a very large sports company. My educational background was in marketing, but this was the first time I handled direct mail campaigns. What intrigued me about it was that at that time, success was getting a response of only 2-3% from the hundreds or thousands of mailers we distributed every few weeks."

Read the whole story at PC Magazine »

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