• by Philip Rosenstein , August 4, 2016

AOL recently made three top-level hires in the APAC (Asia Pacific) region, preparing for an expansion in the region’s ad-tech market. The new positions will be based at AOL’s regional headquarters in Singapore.

Carolina Troman joins AOL as commercial director for the APAC region, after previously serving as director of programmatic & regional sales for Yahoo APAC.

Catherine Shen will serve as APAC marketing manager after working in Singapore and Sydney for Tatler Asia, Mediacom and Starcom Mediavest.

Sonal Agarwal is joining the AOL APAC team as strategy & business process manager, arriving from the AOL office in Los Angeles.

APAC already accounts for around 30% of the world’s ad revenue, and according to MagnaGlobal Advertising Forecasts this number is expected to grow significantly over the next few years. AOL looks to “ensure the industry fully understands the benefits programmatic technology can provide,” stated Alex Khan, AOL’s managing director for Asia.