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Snapchat Celebs Mark Sponsored Ads

  • Adweek, Thursday, August 4, 2016 12:34 PM
This week, some of the platform's biggest stars—Josh Peck, Shaun McBride and the Eh Bee Family—posted copy that is marked with hashtags such as #paid, #ad and #sponsored to indicate that their posts are paid for by brands. The need for endorsement clarifications on Snapchat speaks to how advertisers are making bigger investments in the platform.

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