Around the Net
Email Is Still A Vital Demand Generation Tool
- Business2Community.com, Monday, August 8, 2016 7:56 AM
While outbound email blasts have mixed reviews as a marketing tactic, many B2B companies still find email a valuable tool for nurturing and customer retention. Lead nurturing emails receive a response rate 4 to 10 times higher than one-time email blasts, according to DemandGen Report.
