'Family Circle' Redesigns, Pushes Social-Media Engagement

Family Circle magazine debuted a print redesign in its September 2016 issue, available on newsstands today.

Family Circle, a Meredith magazine targeting moms raising “tweens and teens,” now has a new logo and layout, as well as updated fonts and bolder photography.

“The new Family Circle focuses on the needs of leading millennial moms who are raising Generation Z – women who are influencers inside the home and out,” stated VP and editor-in-chief Linda Fears.

Fears added that content will continue to span across topics such as cooking, healthy living, home decorating, style and community involvement.

Major advertisers in the September issue include Allergan, Coca-Cola, Maybelline New York, Waverly, Aveeno, Kraft and Olay.

Fears told Publishers Dailythat it will push social media engagement with their content, as well as publish content from bloggers, influencers and experts from Instagram and YouTube who are popular with their audience, “whenever it makes sense.”

The print redesign also features a more streamlined navigation, including “more entry points, quick takeaways and engaging story formats,” per a company statement.

Anton Ioukhnovets, creative director of Ioukhnovets Studio, was behind the magazine’s new look. Ioukhnovets has created signature designs for brands such as GQ, W, Allure and The New York Times Magazine.

“We’re using warm color palettes, stylish fonts and inviting cover portraits to evoke a mood and seasonality. By arranging the information in a playful, informal way, we aim to add more inspiration to a modern woman’s busy life,” noted Ioukhnovets.

According to Meredith, Family Circle’s rate base is 4 million, with a total newsstand circulation of 304,000 and a total circulation across the U.S. of 3.6 million.

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