Advantage International was named agency of record for VKTRY Gear. The VKTRY Performance Insole, a carbon fiber performance insole, takes an athlete's own potential energy and returns it back to them,
helping generate more burst, power and speed, while reducing the chance of lower leg injuries. The agency will handle strategic consulting, creative development and marketing duties. "We're excited to
bring Advantage on-board," said Steve Wasik, CEO of VKTRY Gear. "They've already exceeded our expectations in reimagining the brand and we look forward to leveraging their sports marketing chops to
bring our game changing product to athletes everywhere." The account will be led out of the agency's Norwalk, CT office.
