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Why More Than A Quarter of U.S. Internet Users Block Ads

  • eMarketer, Thursday, August 11, 2016 9:52 AM
An eMarketer article reports that according to July 2016 research, more than a quarter of U.S. internet users claim they've used an ad blocker on their desktop or laptop. In June, the Interactive Advertising Bureau surveyed 1,292 U.S. internet users ages 18 and older about their experience with ad blockers. The data  showed that the majority (37%) of respondents said they don't use an ad blocker and don't plan to in the next sixth months. But another 26% said they do have an ad blocker on their desktop and laptop.

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