Fiverr is demonstrating the platform's abilities by reimagining Rio's Olympic uniforms in a new advertising campaign.
Developed with agency Inkhouse, the concept is designed to bring awareness to Fiverr's talent network. Founded in 2010, Fiverr is serves as a freelance network for digital services, such as graphic design, music and video editing, marketing and copywriting. The company realized the Olympics served as an ideal source to draw attention, particularly around the unity the Games provide.
As part of the campaign, Fiverr asked 10 of its artists to redesign the Olympic uniforms for 10 countries. Inkhouse then transformed these designs into digital images to spread across Fiverr's social media channels.
"We didn't host a contest but reached out to artists on Fiverr in certain countries to ask if they would like to redesign the Olympic uniform for their country, and tell us what inspired them," says the company.
Artists often took t inspiration from their national heritages such as the shamrock and Celtic imagery in Ireland's uniforms to the Aboriginal influences within Australia's. Creating a campaign that illustrated Fiverr's global reach was important, but keeping with the spirit of the Olympics brought out the best of Fiverr's design community, the firm stated.