Naylor will work on a number of new agency clients and advise on creative direction across the agency's client list. Naylor spent the past five years freelancing as an art and creative director and has developed campaigns for Cadillac, Comedy Central, Nike and HP. He has worked for Wieden + Kennedy, Modernista!, Goodby Silverstein & Partners and Butler, Shine, Stern & Partners.
Poynter will report to Laura Janness, chief strategy officer and will be responsible for advising all clients on driving ideas across channels. Poynter joins the agency from Anomaly, where he was head of communications planning. While there, he worked on campaigns for the Super Bowl and World Cup for Budweiser, plus work for Diageo and Duracell.