Around the Net
20% of Brand Emails Are Sent on Thursdays
- Chain Store Age, Tuesday, August 30, 2016 7:49 AM
Twenty percent of all emails were sent on Thursdays during Q2, according to a new report from Yes Lifecycle Marketing. The reason that most marketers sent on this day was clear: open rates were
14 percent higher on Thursdays and unique click rates were 41 percent higher. However Thursdays had low conversion rates. Emails sent on Saturdays and Sundays, on the other hand, had much higher
conversion rates.
