'ESPN The Magazine,' 'The Atlantic' Take Top Rankings In MPA Brand Audience Report

ESPN The Magazine and The Atlantic took the top spots for highest total audience in July 2016 and most growth versus a year ago, respectively, according to the most recent Magazine Media 360° Brand Audience Report.

The report also revealed the average audience for magazine brands is up 5.1% from this time last year.

There was “modest change” in print and digital audiences for magazine brands, according to MPA, with a growth of 1.2%, as well as a decline in desktop Web audiences by 12.5%. However, the report tracked strong mobile Web numbers, with an increase of 19%. Video audiences grew by a whopping 43.6% compared to last year.

For July 2016, the top five participating brands that had the highest total audience — across print, Web, mobile Web and video — were ESPN The Magazine, People, Forbes, WebMD and Allrecipes.



The brands that had the highest percentage of growth compared to July of last year were The Atlantic (48.7%), Fortune (41.9%), Forbes (40.6%), Conde Nast Traveler (35.4%) and The New Yorker (33.2%).

Eight magazine brands saw an increase across every one of the four platforms: Good Housekeeping, Harper’s Bazaar, Self, Smithsonian, The Atlantic, The New Yorker, Traditional Home and Vogue.

The brand audience report also found that one-quarter (27 brands) of the magazine brands reporting mobile audience showed 50% growth versus a year ago. The highest percentage gain for mobile categories are Travel, Women’s Fashion, Adventure/Outdoor, Automotive and Shelter.
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