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Twitter's Amplify Opens Wide, With Better Deal For Creators

  • Variety, Tuesday, August 30, 2016 12:49 PM

Twitter opened its Amplify program to all U.S. video creators, allowing them to generate content from pre-roll ads sold by the company. Twitter will pay video creators 70% of ad revenue, keeping 30% for itself. That’s better than YouTube  and Facebook, both of which share 55% of ad revenue. 

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