• by Steve McClellan  @mp_mcclellan, September 1, 2016

Brooklyn-based branding and content creation agency The Baiocco and Maldari Connection (BAM) has been selected to lead ZTE’s advertising campaign for the Axon 7 smartphone in the U.S. The agency is charged with the creation of an integrated advertising campaign that spans online video, cinema, OOH, banners, custom digital, print, in-store, radio, and collateral. The selection followed a competitive pitch. Andrew Elliott, vice president of strategic marketing at ZTE USA, stated, “We felt BAM excelled in a unique way compared to other agencies, and feel their creative abilities and thoughtful considerations across media are an asset.”  Other BAM clients include VF, Valeant, LaPostolle Wine and Akorn Consumer Health.