OTT's Big Sign-In Results From Connected TV Devices

More than a quarter of over-the-top video service subscriptions have been purchased through a connected TV devices -- streaming media players, game consoles, and connected TVs -- according to a new study.

Hulu is the top SVOD platform making gains from connected TV devices -- getting 37% of its subscribers from that method. Netflix is next at 28%. The research came from joint effort of Parks Associates, a market research company, and Ooyala, an online video technology company.

Overall, a little less than 50% of all SVOD new sign-on business comes via OTT services' own Web sites, with around 10% to 12% coming from mobile/tablet devices.

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12% since third quarter of 2014.

A separate study by Parks said Netflix, WWE Network, and Hulu have the highest "net promoter" results among major OTT video services in the U.S. Net promoter measures the likelihood of subscribers recommending a product or service to others.

Parks Associates says there are some 101 OTT services available in the U.S. -- 33 of them entering the market last year.



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