Around the Net
Mars Focuses On Diversity With Maltesers Campaign
- The Drum, Tuesday, September 6, 2016 6:35 AM
Mars Chocolate is on a drive to better represent the diversity of the British public in its advertising and is taking learnings from its latest Maltesers campaign, starring people with a disability, to use the lens of diversity to create more effective advertising. The maker brand recently won Channel 4’s 'Superhumans Wanted' competition, which offered brands GBP1m of airtime.
