Recently, BuzzFeed told employees that it was formally dividing its news and entertainment divisions. Video will play a large role in the reorganization, according to a
New York Times report.
"Video represents more than 50 percent of BuzzFeed’s total revenue, compared with 15 percent at the end of 2014. In the next two years, BuzzFeed expects that video will generate up to 75 percent
of its advertising revenue, according to a person briefed on the company’s operations. The move also reflects a broader shift at media companies that are increasingly turning to video and
entertainment news to lure a younger generation and attract online advertising dollars," according to the
Times.Read the whole story at The New York Times »
