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I Do Not Recognize Paid-Search Ads

  • eMarketer, Tuesday, September 6, 2016 2:34 PM
About 54.7% of U.K. Internet users ages 18 and up didn’t recognize paid-search ads on Google’s search results page, according to eMarketer, citing a study from search marketing specialist Varn. Not only did 45.3% recognize the ads, but only 8.4% clicked on them. Those ages 25 to 34 say they recognize the ads, but don't click on them, compared with only 10.2% who say they recognize the ads and do click on them. The data broken down by age looks at U.K. Internet users who recognize or don't recognize paid-search ads and whether or not they click on them.

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