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FOMO Sees A 38% Rise In Open Rates For Brits
- Marketing Tech News, Tuesday, September 6, 2016 7 AM
According to Mailjet research, if a brand pushes a message that aims to alleviate FOMO, such as something consumers 'don't want to miss', Brits are 39% more likely to engage with a brand. Humour also makes an appearance on the list of elements that'll get people to open your emails; particularly when it's at someone else's expense.
