• PerformanceIN, Wednesday, September 7, 2016 8:46 AM

One of Dentsu’s main programmatic advocates, Wayne Blodwell has left the agency to launch his own consultancy, The Programmatic Advisory, according to PerformanceIN. "In addition to his latest role as head of programmatic product activation at the media network’s trading desk, Amplifi, Blodwell’s resume includes overseeing the technology at another Denstu subsidiary, iProspect U.K. With first-hand knowledge of how advertisers are taking to automated ad buying, Blodwell plans to leverage his expertise to address the ‘education gap’ surrounding the technology," the publication reported. Blodwell earlier told the publication: 'The people who sign off the marketing budgets do not understand the space fully enough to be confident investing sizeable budgets into it. Indeed, I’d argue that they don’t even know whom to turn to for help.'"

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