NBC was the only network to show a gain, up 4% to a 2.21 Nielsen 18-49 rating. Results were for live program plus seven days of time-shifted viewing, and live-plus-same day ratings for the most recent two-week period through September 11.
NBC just aired 17 days of high-rated Rio Olympics programming in August. It also airs the top-rated “Sunday Night Football” package.
CBS was down 3% to a 1.86; ABC, sinking 11% to a 1.73; and Fox was down 7% to a 1.57. CBS airs an NFL “Thursday Night Football” package of games.
In total viewers, CBS was down 4% to 9.1 million viewers; NBC was up 13% to 8.4 million viewers, while ABC was off 10% to 6.4 million; and Fox slipped 6% to 4.8 million.
Leaving out sports and live news programming, all networks showed losses.
NBC did the best of the bunch -- down 2% to an average 1.73 Nielsen among 18-49 viewers. CBS was down 10% to a Nielsen 1.60 rating among 18-49 viewers. ABC gave up 11% to a 1.67 Nielsen rating; and Fox lost 7% to a 1.44 number.
NBC was the only network to grow among 25-54 viewers -- with or without sports programming. With sports, it was up 6% to a 2.83 rating; without sports, 0.4% higher to a 2.30 rating.