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Researchers Find Long Subject Lines Get The Most Clicks

  • Newsday, Monday, September 19, 2016 8:13 AM
MailerMailer recently released a report analysing 49,000 email campaigns comprised of almost 1 billion messages. Among its findings: messages with medium-length subject lines exhibited the highest average open rate. Messages with longer subject lines claimed the highest average click rate, meaning that a recipient clicked on a link within the email.

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