Around the Net
Email's Transparency Makes It Stand Out Against Other Channels
- ExchangeWire, Wednesday, September 21, 2016 9:01 AM
Too many buyers are in the dark about where their ads are showing, and to whom -- or even whether their ads are visible on the page on which they are buying them. Email offers full transparency on the open rate of the emails sent out; and because the users who do open the emails have completed an action to do so, they are obviously engaged users.
