Around the Net
Browser Tweaks Could Boost Mobile Video
- The Wall Street Journal, Wednesday, September 21, 2016 9:54 AM
Apple and Google made tweaks to their popular mobile web browsers so video content can play automatically in Web pages, provided audio is muted. The changes could boost mobile video consumption for online publishers if they allow their videos to play automatically, and might unlock new revenue opportunities as a result. For marketers, the tweaks will enable them to automatically play video content when potential customers visit their sites.
