MDC Partners named Lotta Malm Hallqvist as the company's first managing director, chief marketing officer in Europe. She will report to Bob Kantor, chief marketing and business development officer at
MDC. Malm Hallqvist joins MDC from Cheil Worldwide, where she most recently served as president, global chief growth officer. While there, she led a number of collaborative new business wins spanning
Cheil’s worldwide agency network, which includes the Barbarian Group and Iris Worldwide, bringing in work from Ethiad Airways, Abbott Pharmaceuticals and CZ Cussions’ personal care
Malm Hallqvist began her career in the agency business as co-founder of Propaganda, which she sold to McCann in 2000. She remained at the agency for 15 years, becoming executive vice
president, global chief growth officer in 2011.
"MDC Partners is a force to be reckoned with in Europe, and while the MDC agencies and their work are celebrated globally, this market has yet
to see the full strength of the network or appreciate its stark contrast to the legacy models of its peers," said Malm Hallqvist.