YouTube has appointed former Warner Music Group Chairman and CEO Lyor Cohen as its global head of music. The move shows how serious Google is about a streaming music service.
In a letter to YouTube employees, Reuters reports that Cohen wants to "help the music community 'embrace the technological shifts we're seeing in music today so we can help take the confusion and distrust out of the equation'."
Aside from YouTube's "contentious relationship with the music industry," Google's video site needs to rethink how it will confront rivals like Apple, Rhapsody, Pandora and Spotify. All received high ratings from a J.D. Powers consumer study released Wednesday.
Social has become the key "battleground" for streaming music, according to the J.D. Power 2016 Streaming Music Satisfaction Study.
Apple Music ranked No. 1 in overall customer satisfaction among seven streaming music brands compared in the study, based on 4,482 individuals who paid for a subscription music service in the last six months.
The study measured performance and reliability, ease of use, cost of service, content, communication and customer service.
Satisfaction ranked higher across paid music services, with an overall satisfaction gap advantage of 19 points, compared with those who used free-based music services.
Rhapsody ranked No. 2 with 826 points, Pandora ranked No. 3 with 825 points, Spotify ranked No. 4 with 824 points and TuneIn rounded out the top five with 820 points.
Google Play Music came in at No. 7 with 818 points just below Amazon Prime Music with 818 points.