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Freeview Aligns Itself To Be Friends With The Netflix Generation

Freeview’s new campaign ‘The Other Way’ is both a bid to raise brand awareness and make the service contribute to people leaving their bundles with the likes of BT and Sky. It will launch its most “innovative and ambitious” advertising campaign to date on Saturday with a series of real-time ads. The ‘short contextual films’ will provide commentary to the show being watched.

Read the whole story at Marketing Week »

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