The Republik has been named as the first AOR for Freight Handlers, Inc. (FHI), a 25-year-old supply chain specialist company.
The Republik will be responsible all advertising (primarily print and online), as well as brand messaging, social media, website development, sales materials and public relations.
FHI’s marketing efforts had previously been limited to trade shows and word-of-mouth.
The agency won the account after a four-month review, managed by director of business development Will Seel. Location may have helped as both are based in North Carolina.
The decision to advertise follows a management transition, and an expanded range of services offered by the company. FHI founder and current chairman, Chuck Wall, transitioned his CEO role to his son, Ryan Wall, who saw the need for FHI to be more marketing focused.
In addition, FHI is now working with retailers, distribution centers and manufacturing companies both within and outside its traditional vertical market, as well as the grocery business.