"MGH's vast experience in working with multi-location businesses, particularly in the regions in which Hendrick Automotive Group's dealerships are located, played a big role in our being selected as the single media buying agency," said Mike Skandalis, executive vice president, planning director at MGH. "We are honored to be given the opportunity to work with Hendrick Automotive Group, and we will be utilizing our robust research capabilities, as well as our background and relationships with media outlets in these geographic areas, to develop strategic plans that lead to results."
advertisement
advertisement