• by Amy Corr , October 5, 2016

MGH was named media buying agency of record for Hendrick Automotive Group, following an RFP process. The move follows Hendrick Automotive Group's decision to consolidate its media planning and buying services for all of its dealerships with one agency. Hendrick Automotive Group is a privately held automotive retail organization in the United States, with 102 dealerships in 14 states. The agency will provide research, strategy, and media planning and buying services for Hendrick Automotive Group's television, radio and digital advertising.

"MGH's vast experience in working with multi-location businesses, particularly in the regions in which Hendrick Automotive Group's dealerships are located, played a big role in our being selected as the single media buying agency," said Mike Skandalis, executive vice president, planning director at MGH. "We are honored to be given the opportunity to work with Hendrick Automotive Group, and we will be utilizing our robust research capabilities, as well as our background and relationships with media outlets in these geographic areas, to develop strategic plans that lead to results."