The social media service wants to know what’s on my mind at the moment, about anything -- TV, fitness, toenail clippings, wild weather events, or perhaps food.
Maybe I could go with this: “I had a cranberry bagel this morning -- with English Farmhouse Cheddar.”
Twitter believes all this will give me great pleasure. That I could be expressive, and it would have value to my friends, fellow consumers and perhaps marketers -- bagel manufacturers, cranberry bog growers, Italian cheese makers?
All this activity continues while Twitter apparently is for sale -- with Walt Disney, Google, and Salesforce sniffing around. Twitter stock has been volatile, way up earlier in the week and then a big collapse on Thursday -- down 20% after reports that Disney and Google are out.
Twitter wants consistent users offering insight on stuff that might yield monetization -- like insights on TV shows, cars, communication services and quinoa.
In particular, I guess Twitter would like a tweet that says: “Watched Fox’s ‘Pitch’ last night -- which I liked -- and at the same time it got me thinking about buying a great Toyota truck. And then there are ancient food grains to consider.”
Media companies will increasingly be dependent on deeper consumer/user data to work up algorithms to plan and target consumer product promotions my way.
Say what you will about Twitter, it has millions of ongoing active monthly users -- 66 million in the U.S. and around 310 million worldwide. Some believe the price tag for the company could be around $20 billion. It’s market capitalization on Thursday closed at $14.9 billion.
From all this, Twitter is hoping my precious personal consumer data comes free of charge. But I’m a bit strategic -- especially since I’m a daily business news journalist. (And my opinion is already spread around social-media platforms.)
From a consumer point of view, however, we are speaking about another data set. While everyone might be worried about privacy issues, what if we all became key entrepreneurs -- in 140 word increments?
So, in that regard, I’d say:
“OK, Twitter. What it’s worth to you? Want to make a media deal with me and other consumers?”
Hey, I might even switch to U.S. cream cheese.