• by Amy Corr  @MediaPostOTL, October 7, 2016

Dairy Farmers of Canada launched an amusing tongue-in-cheek campaign to remind Canadians that milk is still a great beverage to drink, despite the massive competition it faces. Playing upon the fact that many of life's favorite drinks have their very own glasses -- coffee, wine, beer -- DFC created "The Milk Glass." A 60-second video positions the glass as a game-changer for milk drinkers. The company spokesman describes the challenges that went into creating the glass: it had to be lightweight, ergonomically friendly and round. Nothing is wrong is milk, so the glass was where improvements had to be made.

Along with the video is a website where Canadians can actually buy their own milk glass. The last time I checked the site, the glasses had sold out. No word on if any more fancy, customized milk glasses will be available. DDB Canada Toronto created the video, Mirum created the website and Initiative handled media buying and planning.