• by Larissa Faw , October 10, 2016

Ferrero selected TMW Unlimited to serve as one of its digital and social media shops, following a competitive review. As a rostered agency, TMW Unlimited will be involved in shaping the strategic direction of the Ferrero brands in digital and social channels, they say.

Pablo, the incumbent agency, and creative shop Haygarth, who was appointed through the pitch process will all continue to service the account in some capacity. The review was handled by Roth Observatory.

First up, TMW is working on campaigns for Kinder Bueno, Tic Tac and Raffaello, with work breaking early 2017. The project will run in the UK.

In August, MediaPost's MAD London reported that confectionery group Ferrero was prepping the brand's first TV ad in seven years to support the relaunch of the chocolate retailer.