"Vitro's strong vision and creative approach to driving brand distinctiveness and restaurant level performance made them an exciting choice for us," said Ed Valle, chief marketing officer of El Pollo Loco. "Vitro is known across the industry for their innovative business solutions and we are looking forward to working together as we team up to create programs that engage our consumers and continue to drive awareness of our brand."
El Pollo Loco spent $16.7 million on measured media in 2015 and $8.1 million the first six months of 2016, according to Kantar Media.
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