• by Steve McClellan  @mp_mcclellan, October 17, 2016

Five marketing agencies with offices in New York, Chicago, Atlanta and San Jose have joined forces to create a new entity called unified.agency.

The newly aligned shops include BKV, DRUM, Hiccup NY, Resonant Analytics and UMarketing.

The shop is positioning itself as an operation with big agency capabilities prepared to deliver high-touch customized advertising and marketing solutions to companies with small to medium-sized budgets.

"It's almost impossible for most companies to find marketing and advertising agencies that are a perfect fit, and the agency of record model has been struggling for some time," says Ken Lomasney, COO of unified.agency. "We formed unified.agency with built-in flexibility, able to access a tremendous repository of expertise in limitless ways so that the agency instantly adapts to each client, effectively becoming the perfect fit for any need."

Services offered include creative design, web development, SEO, eCRM, paid media (online and offline), social media (including influencer management), direct mail, DRTV, content production, video production, call center management, research, database management, analytics and modeling, and strategic branding.  

The newly forged 150-person agency counts some well-known brands as clients including Adobe, AT&T, Chase, SPANX and American Red Cross.