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HP Takes A 'Bet' On Diversity Fuelling Creativity

  • Campaign, Tuesday, October 18, 2016 6:24 AM

HP was the first brand this year to issue an ultimatum to agencies: put more diverse staff onto the account, or else. The PC and printer maker’s roster of agencies – BBDO, Fred & Farid, and Gyro – were given a month to propose how they would boost the number of women and ethnic minorities in senior account positions. 

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