• by Philip Rosenstein , October 19, 2016

Triton Digital, a technology provider in the audio industry, announced on Wednesday that SoundCloud has selected its programmatic audio advertising exchange, a2x, to monetize SoundCloud's digital audio advertising in Canada.

The partnership will allow buyers to execute targeted programmatic buys at scale across SoundCloud’s Canadian audience.

“Streaming audio is growing at a tremendous pace in Canada, creating a significant opportunity for buyers to reach their target audience in a native and powerful way,” John Rosso, Triton’s president of market development, told Real-Time Daily via email.  

“Canadian marketers can now leverage a2x to deliver relevant audio messages at the right time to the right SoundCloud listeners, in a one-to-one and uncluttered environment. This will drive a higher return for advertisers and a better streaming experience for listeners,” continued Rosso.