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Brexit Fears Could Lead To TV Ad Slump
- Guardian, Thursday, October 20, 2016 6:55 AM
Before the UK vote to leave the European Union in the summer, analysts had predicted another bumper year for the TV advertising market with forecasts of a boost of as much as over 7% to almost GBP4.7bn. This was on the back of a 10.4% year-on-year rise in 2015. Industry sources now fear the UK TV ad market could experience revenues potentially being down 1% to 2%.
