• The Drum, Thursday, October 27, 2016 7:42 AM

Writing in The Drum, Wayne Blodwell, CEO of The Programmatic Advisory, discusses the shortage of programmatic media talent and what can be done about it. It's a widely recognized issue, of course. Blodwell wrote that The Programmatic Advisory recently launched a mentorship programm targeting professionals with three-plus years’ experience, who haven't worked within a programmatic role before. "We launched this with the goal of up-skilling five people so that they can further their own careers as well as help grow, and evolve the programmatic industry, filling the talent shortage that we have. The mentorship programme will last 12 months, and the five fortunate intakes will have tailored one-to-one sessions, as well as a monthly group session with guest speakers from across the industry," Blodwell wrote.

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